Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.
Elma's collections feature sweet silhouettes, natural fibres, playful patterns, and Liberty prints, blending functionality with nostalgic charm. Lovingly crafted in Aotearoa, New Zealand, Elma the Label offers a range for children aged 2 to 10 years.
Rudy Blouse - Bluebell CheckMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasti...
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Strawberry Penelope Cardigan: Vanilla The Penelope Cardigan — now in the sweetest strawberry knit in soft vanilla with contrast crimson collar and ...
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Strawberry Penelope Cardigan: Posy The Penelope Cardigan — now in the sweetest strawberry knit in soft posy pink.Finished with wooden buttons and s...
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Thea Blouse: Bluebell Check Meet the Thea Blouse — a long sleeve take on our most-loved Rudy Blouse.Designed with the same softly gathered silhouet...
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Meet the Thea Blouse — a long sleeve take on our most-loved Rudy Blouse.Designed with the same softly gathered silhouette, it features full-length ...
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The most-loved Tillie Pants return, now crafted in our charming berry checkers cotton.Designed with comfort and ease in mind, they feature a wide, ...
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Dulcie Vest: Berry Checkers The Dulcie Vest — a sweet, quilted layer in our new Berry Checkers print.Designed with a soft pink stripe lining, tie-f...
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The most-loved Tillie Pants return, now crafted in our charming Posy Check cotton.Designed with comfort and ease in mind, they feature a wide, flow...
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The Birdie Dress, crafted in our charming Posy Check, is made for childhood moments — birthday celebrations, picnic days and everything in between....
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Meet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Pete...
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Tillie Pant - Bluebell CheckOur most-loved Tillie Pants return, now crafted in our charming Bluebell Check cotton.Designed with comfort and ease in...
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The Quincy Jacket, now crafted in our Floral Stripe — a beautiful Japanese cotton poplin. Featuring a boxy, relaxed silhouette, and softly quilted ...
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