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Elma

Elma

Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.

ELMA - HONEY BLOUSE LIBERTY NANCY ANN

ELMA - HONEY BLOUSE LIBERTY NANCY ANN

ELMA

$139.95

The Honey Blouse brings a nostalgic charm to your little ones wardrobe. Beautifullycrafted in Libertys Nancy Ann print, featuring a delicate Peter ...

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$139.95
ELMA - MAE DRESS LIBERTY NANCY ANN

ELMA - MAE DRESS LIBERTY NANCY ANN

ELMA

$159.95

Mae Dress in Liberty Nancy Ann A little dress made for treasured moments. Beautifully crafted in Libertys Nancy Annprint, featuring a delicate scat...

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$159.95
ELMA - MOLLY SHORTS LIBERTY NANCY ANN

ELMA - MOLLY SHORTS LIBERTY NANCY ANN

ELMA

$109.95

The darling Molly Shorts return this season in Liberty’s beautiful Nancy Ann floralprint. Designed with an easy pull-on elasticated waistband and a...

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$109.95
ELMA - DELPHI BLOUSE COTTAGE BLUE GINGHAM

ELMA - DELPHI BLOUSE COTTAGE BLUE GINGHAM

ELMA

$119.95

Delphi Blouse in Cottage Blue Gingham Sweet and feminine, the Delphi Blouse is beautifully crafted in our Cottage BlueGingham. Designed with a soft...

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$119.95
ELMA - LILIA SHORTS COTTAGE BLUE GINGHAM

ELMA - LILIA SHORTS COTTAGE BLUE GINGHAM

ELMA

$99.95

Lilia Shorts in Cottage Blue Gingham The Lilia Shorts are beautifully crafted from soft 100% cotton in our timeless CottageBlue Gingham. Featuring ...

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$99.95
ELMA - POPPY SUNHAT COTTAGE BLUE GINGHAM

ELMA - POPPY SUNHAT COTTAGE BLUE GINGHAM

ELMA

$69.95

Poppy Sunhat in Cottage Blue Gingham The sweetest little sunhat, beautifully crafted from soft 100% cotton in our timelessCottage Blue Gingham.The ...

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$69.95
ELMA - DELPHI BLOUSE SWEET PEA GINGHAM

ELMA - DELPHI BLOUSE SWEET PEA GINGHAM

ELMA

$119.95

Delphi Blouse in Sweet Pea Gingham Sweet and feminine, the Delphi Blouse is beautifully crafted in our Sweet PeaGingham. Designed with a softly shi...

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$119.95
ELMA - LILIA SHORTS SWEET PEA GINGHAM

ELMA - LILIA SHORTS SWEET PEA GINGHAM

ELMA

$99.95

Lilia Shorts in Sweet Pea Gingham The Lilia Shorts are beautifully crafted from soft 100% cotton in our timeless SweetPea Gingham. Featuring a comf...

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Size
$99.95
ELMA - POPPY SUNHAT SWEET PEA GINGHAM

ELMA - POPPY SUNHAT SWEET PEA GINGHAM

ELMA

$69.95

Poppy Sunhat in Sweet Pea Gingham The sweetest little sunhat, beautifully crafted from soft 100% cotton in our timelessSweet Pea Gingham.The Poppy ...

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Size
$69.95
ELMA - COLETTE DRESS IRIS

ELMA - COLETTE DRESS IRIS

ELMA

$139.95

Colette Dress in Haru Blossom An Elma favourite returns, beautifully crafted in Haru Blossom, a Japanese-milledditsy floral with tiny purple blosso...

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$139.95
ELMA - LILIA SHORTS IRIS

ELMA - LILIA SHORTS IRIS

ELMA

$109.95

Lilia Shorts in Haru Blossom The Lilia Shorts are beautifully crafted in Haru Blossom, a Japanese-milled ditsyfloral with tiny purple blossoms scat...

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Size
$109.95
ELMA - DELPHI BLOUSE IRIS

ELMA - DELPHI BLOUSE IRIS

ELMA

$129.95

Delphi Blouse in Haru Blossom Sweet and feminine, the Delphi Blouse is beautifully crafted in Haru Blossom, aJapanese-milled ditsy floral with tiny...

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Size
$129.95
ELMA - POPPY SUNHAT IRIS

ELMA - POPPY SUNHAT IRIS

ELMA

$79.95

Poppy Sunhat in Haru Blossom The sweetest little sunhat, beautifully crafted in Haru Blossom, a Japanese-milledditsy floral with tiny purple blosso...

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Size
$79.95
ELMA - COLETTE DRESS BUTTERCUP

ELMA - COLETTE DRESS BUTTERCUP

ELMA

$139.95

Colette Dress in Haru Blossom An Elma favourite returns, beautifully crafted in Haru Blossom, a Japanese-milledditsy floral in warm buttercup yello...

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Size
$139.95
ELMA - DELPHI BLOUSE BUTTERCUP

ELMA - DELPHI BLOUSE BUTTERCUP

ELMA

$129.95

Delphi Blouse in Haru Blossom Sweet and feminine, the Delphi Blouse is beautifully crafted in Haru Blossom, aJapanese-milled ditsy floral in warm b...

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Size
$129.95
ELMA - LILIA SHORTS BUTTERCUP

ELMA - LILIA SHORTS BUTTERCUP

ELMA

$109.95

Lilia Shorts in Haru Blossom The Lilia Shorts are beautifully crafted in Haru Blossom, a Japanese-milled ditsyfloral in warm buttercup yellow, scat...

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Size
$109.95
ELMA - POPPY SUNHAT BUTTERCUP

ELMA - POPPY SUNHAT BUTTERCUP

ELMA

$79.95

Poppy Sunhat in Haru Blossom The sweetest little sunhat, beautifully crafted in Haru Blossom, a Japanese-milledditsy floral in warm buttercup yello...

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Size
$79.95
ELMA - ELODIE DRESS LIBERTY WILLMOTTS ROSES

ELMA - ELODIE DRESS LIBERTY WILLMOTTS ROSES

Not specified

$159.95

Crafted in Liberty’s beautiful Willmotts Roses floral, the Elodie Dress is a timeless piece designed for special occasions and everyday moments ali...

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Size
$159.95
ELMA - LUCIE PANTS LIBERTY

ELMA - LUCIE PANTS LIBERTY

Not specified

$129.95

The beloved Lucie Pants return this season in the charming Morley Hill Liberty print. A comfortable elasticated waistband makes them simple for lit...

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Size
$129.95
ELMA - MARGARET BLOUSE LIBERTY

ELMA - MARGARET BLOUSE LIBERTY

ELMA

$139.95

Sweet and feminine, the Margaret Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from Liberty Fabrics' Morley H...

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Size
$139.95
ELMA - CELESTE DRESS POSY GINGHAM

ELMA - CELESTE DRESS POSY GINGHAM

ELMA

$149.95

The Celeste Dress is crafted from soft posy pink gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring swee...

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Size
$149.95
ELMA - CELESTE DRESS BLUEBELL GINGHAM

ELMA - CELESTE DRESS BLUEBELL GINGHAM

ELMA

$149.95

The Celeste Dress is crafted from soft baby blue gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring swee...

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Size
$149.95
ELMA - QUINCY JACKET JAPANESE FLORAL STRIPE

ELMA - QUINCY JACKET JAPANESE FLORAL STRIPE

ELMA

$149.95

The Quincy Jacket, now crafted in our Floral Stripe — a beautiful Japanese cotton poplin. Featuring a boxy, relaxed silhouette, and softly quilted ...

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Size
$149.95
ELMA - TILLIE PANTS BLUEBELL CHECK Sold out

ELMA - TILLIE PANTS BLUEBELL CHECK

ELMA

$89.95

Tillie Pant - Bluebell CheckOur most-loved Tillie Pants return, now crafted in our charming Bluebell Check cotton.Designed with comfort and ease in...

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$89.95
Sold out
ELMA - THEA BLOUSE BLUEBELL CHECK

ELMA - THEA BLOUSE BLUEBELL CHECK

ELMA

$94.95

Thea Blouse: Bluebell Check Meet the Thea Blouse — a long sleeve take on our most-loved Rudy Blouse.Designed with the same softly gathered silhouet...

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Size
$94.95
ELMA - DULCIE VEST BERRY CHECKERS

ELMA - DULCIE VEST BERRY CHECKERS

ELMA

$119.95

Dulcie Vest: Berry Checkers The Dulcie Vest — a sweet, quilted layer in our new Berry Checkers print.Designed with a soft pink stripe lining, tie-f...

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Size
$119.95
ELMA - PENELOPE CARDIGAN POSY PINK STRAWBERRIES

ELMA - PENELOPE CARDIGAN POSY PINK STRAWBERRIES

ELMA

$149.95

Strawberry Penelope Cardigan: Posy The Penelope Cardigan — now in the sweetest strawberry knit in soft posy pink.Finished with wooden buttons and s...

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Size
$149.95
ELMA - PENELOPE CARDIGAN VANILLA STRAWBERRIES

ELMA - PENELOPE CARDIGAN VANILLA STRAWBERRIES

ELMA

$149.95

Strawberry Penelope Cardigan: Vanilla The Penelope Cardigan — now in the sweetest strawberry knit in soft vanilla with contrast crimson collar and ...

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Size
$149.95
ELMA - THEA BLOUSE POSY CHECK

ELMA - THEA BLOUSE POSY CHECK

ELMA

$94.95

Meet the Thea Blouse — a long sleeve take on our most-loved Rudy Blouse.Designed with the same softly gathered silhouette, it features full-length ...

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Size
$94.95
ELMA - TILLIE PANTS POSY CHECK

ELMA - TILLIE PANTS POSY CHECK

ELMA

$89.95

The most-loved Tillie Pants return, now crafted in our charming Posy Check cotton.Designed with comfort and ease in mind, they feature a wide, flow...

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Size
$89.95
ELMA - BIRDIE DRESS POSY CHECK

ELMA - BIRDIE DRESS POSY CHECK

ELMA

$109.95

The Birdie Dress, crafted in our charming Posy Check, is made for childhood moments — birthday celebrations, picnic days and everything in between....

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Size
$109.95
ELMA - RUDY BLOUSE POSY CHECK

ELMA - RUDY BLOUSE POSY CHECK

ELMA

$89.95

Meet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Pete...

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Size
$89.95
ELMA - CELESTE DRESS STRAWBERRY GINGHAM Sold out

ELMA - CELESTE DRESS STRAWBERRY GINGHAM

ELMA

$139.95

The Celeste Dress is crafted in our Strawberry Gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet ...

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Size
$139.95
Sold out
ELMA - RUDY BLOUSE BLUEBELL CHECK

ELMA - RUDY BLOUSE BLUEBELL CHECK

ELMA

$89.95

Rudy Blouse - Bluebell CheckMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasti...

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Size
$89.95

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