Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.
Elma's collections feature sweet silhouettes, natural fibres, playful patterns, and Liberty prints, blending functionality with nostalgic charm. Lovingly crafted in Aotearoa, New Zealand, Elma the Label offers a range for children aged 2 to 10 years.
The most-loved Tillie Pants return, now crafted in the charming Posy Check cotton.Designed with comfort and ease in mind, they feature a wide, flow...
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The Birdie Dress, crafted in the charming Posy Check, is made for childhood moments — birthday celebrations, picnic days and everything in between....
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Meet the Rudy Blouse - inspired by the beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Pete...
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The Celeste Dress is crafted in our Strawberry Gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet ...
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The beloved Lucie Pants return this season in the charming Paysanne Blossom Liberty print. A comfortable elasticated waistband makes them simple fo...
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The darling Molly Shorts return this season in the beautiful Paysanne Blossom Liberty print. Designed with an easy pull-on elastic waistband and a ...
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Crafted in Liberty’s charming Paysanne Blossom print, adorned with tiny strawberries and delicate florals. A timeless silhouette with soft gathers ...
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Sweet and feminine, the Honey Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from the Paysanne Blossom print f...
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Rudy Blouse - Bluebell CheckMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasti...
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