Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.
Elma's collections feature sweet silhouettes, natural fibres, playful patterns, and Liberty prints, blending functionality with nostalgic charm. Lovingly crafted in Aotearoa, New Zealand, Elma the Label offers a range for children aged 2 to 10 years.
The Celeste Dress is crafted in our Strawberry Gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet ...
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The beloved Lucie Pants return this season in the charming Paysanne Blossom Liberty print. A comfortable elasticated waistband makes them simple fo...
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The darling Molly Shorts return this season in the beautiful Paysanne Blossom Liberty print. Designed with an easy pull-on elastic waistband and a ...
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Crafted in Liberty’s charming Paysanne Blossom print, adorned with tiny strawberries and delicate florals. A timeless silhouette with soft gathers ...
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Sweet and feminine, the Honey Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from the Paysanne Blossom print f...
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The Celeste Dress is crafted from soft baby blue gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring swee...
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Betsy Playsuit - Primrose MeadowThe Betsy Playsuit is a sweet summer favourite, perfect for sun-filled days. Crafted in our Primrose Meadow floral,...
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Birdie Dress - Periwinkle DotCrafted in our playful Periwinkle Dot, the Birdie Dress is made for fun-filled days - from birthday parties to picnics...
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Colette Dress - Primrose MeadowOur vintage inspired Colette Dress is crafted in our Primrose Meadow floral, a beautiful Japanese-milled cotton. Des...
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Emily Skirt - Periwinkle DotSweet and timeless, the Emily Skirt is crafted in our beautiful Periwinkle Dot cotton. Designed with an A-line silhouet...
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Juniper Blouse - Periwinkle DotA sweet and playful blouse, beautifully crafted in our Periwinkle Dot cotton. Featuring a frill-edged Peter Pan coll...
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Rudy Blouse - Bluebell CheckMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasti...
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Rudy Blouse - Primrose MeadowMeet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elast...
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The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...
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The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...
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