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Elma

Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.

Elma's collections feature sweet silhouettes, natural fibres, playful patterns, and Liberty prints, blending functionality with nostalgic charm. Lovingly crafted in Aotearoa, New Zealand, Elma the Label offers a range for children aged 2 to 10 years.

ELMA - PENELOPE CARDIGAN BLUE CHECKERED HEARTS

ELMA - PENELOPE CARDIGAN BLUE CHECKERED HEARTS

ELMA

$149.95

The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...

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$149.95
ELMA - PENELOPE CARDIGAN PINK CHECKERED HEARTS

ELMA - PENELOPE CARDIGAN PINK CHECKERED HEARTS

ELMA

$149.95

The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...

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Size
$149.95
ELMA - LUCIE PANTS NELL, ANNIE & MAY LIBERTY PRINT

ELMA - LUCIE PANTS NELL, ANNIE & MAY LIBERTY PRINT

ELMA

$119.95

The Lucie Pants are crafted the beautiful Nell, Annie & May floral print from Liberty, adorned with pale pink embroidered lace. Featuring an el...

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$119.95
ELMA - MARGARET BLOUSE NELL, ANNIE & MAY LIBERTY PRINT

ELMA - MARGARET BLOUSE NELL, ANNIE & MAY LIBERTY PRINT

ELMA

$129.95

Sweet and feminine, the Margaret Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from Liberty Fabrics' Nell, An...

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$129.95
ELMA - HARRIET TROUSER CORNFLOWER GINGHAM

ELMA - HARRIET TROUSER CORNFLOWER GINGHAM

ELMA

$89.95

The perfect everyday pant for girls and boys, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Destined to become a daily ward...

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$89.95
ELMA - MARIGOLD BLOUSE CORNFLOWER GINGHAM

ELMA - MARIGOLD BLOUSE CORNFLOWER GINGHAM

ELMA

$99.95

Our most loved Marigold Blouse returns this season, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Sweet and feminine, featu...

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$99.95
ELMA - FLORENCE DRESS NELL, ANNIE & MAY LIBERTY PRINT

ELMA - FLORENCE DRESS NELL, ANNIE & MAY LIBERTY PRINT

ELMA

$139.95

Description: Crafted in the lovely 'Nell, Annie & May' floral print from Liberty, this keepsake piece is sure to become a favorite for any occa...

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$139.95
ELMA - TABITHA DRESS NELL, ANNIE & MAY LIBERTY PRINT

ELMA - TABITHA DRESS NELL, ANNIE & MAY LIBERTY PRINT

ELMA

$139.95

Description: Our vintage inspired Tabitha Dress is crafted in the beautiful 'Nell, Annie & May' floral print from Liberty. Featuring a Peter Pa...

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$139.95
ELMA - QUINCY QUITLED JACKET DITSY FLORAL

ELMA - QUINCY QUITLED JACKET DITSY FLORAL

ELMA

$149.95

Description: Introducing the Quincy Jacket, crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. With a boxy, relaxed fit, the outer is...

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$149.95
ELMA - MAPLE PANTS DITSY FLORAL

ELMA - MAPLE PANTS DITSY FLORAL

ELMA

$99.95

Description: The Maple Pants are the perfect everyday pant for your little one, beautifully crafted in our Ditsy Floral, a beautiful Japanese cotto...

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$99.95
ELMA - TABITHA DRESS DITSY FLORAL

ELMA - TABITHA DRESS DITSY FLORAL

ELMA

$139.95

Description: Our vintage inspired Tabitha Dress is crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. Featuring a Peter Pan collar an...

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Size
$139.95
ELMA - AMELIA DRESS WITH LINING MINI DAISY EMBROIDED COTTON

ELMA - AMELIA DRESS WITH LINING MINI DAISY EMBROIDED COTTON

ELMA

$119.95

Description: The Amelia Dress features the sweetest silhouette and lovely details, crafted in our Mini Daisy embroidered cotton. The Peter Pan coll...

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$119.95
ELMA - FRANCIE BLOUSE MINI DAISY EMBRIODED COTTON

ELMA - FRANCIE BLOUSE MINI DAISY EMBRIODED COTTON

ELMA

$99.95

DescriptionThe Francie Blouse is beautifully crafted in our Mini Daisy embroidered cotton. Featuring a soft and billowy silhouette with full length...

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$99.95
ELMA - FRANCIE BLOUSE DITSY FLORAL

ELMA - FRANCIE BLOUSE DITSY FLORAL

ELMA

$109.95

Description: The Francie Blouse is beautifully crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. Featuring a soft and billowy silhou...

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Size
$109.95

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