Elma the Label is a New Zealand-based children's clothing brand that celebrates the magic of childhood through timeless, thoughtfully designed pieces.
Elma's collections feature sweet silhouettes, natural fibres, playful patterns, and Liberty prints, blending functionality with nostalgic charm. Lovingly crafted in Aotearoa, New Zealand, Elma the Label offers a range for children aged 2 to 10 years.
The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...
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The Penelope Cardigan — a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet cont...
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The Lucie Pants are crafted the beautiful Nell, Annie & May floral print from Liberty, adorned with pale pink embroidered lace. Featuring an el...
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Sweet and feminine, the Margaret Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from Liberty Fabrics' Nell, An...
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The perfect everyday pant for girls and boys, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Destined to become a daily ward...
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Our most loved Marigold Blouse returns this season, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Sweet and feminine, featu...
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Description: Crafted in the lovely 'Nell, Annie & May' floral print from Liberty, this keepsake piece is sure to become a favorite for any occa...
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Description: Our vintage inspired Tabitha Dress is crafted in the beautiful 'Nell, Annie & May' floral print from Liberty. Featuring a Peter Pa...
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Description: Introducing the Quincy Jacket, crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. With a boxy, relaxed fit, the outer is...
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Description: The Maple Pants are the perfect everyday pant for your little one, beautifully crafted in our Ditsy Floral, a beautiful Japanese cotto...
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Description: Our vintage inspired Tabitha Dress is crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. Featuring a Peter Pan collar an...
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Description: The Amelia Dress features the sweetest silhouette and lovely details, crafted in our Mini Daisy embroidered cotton. The Peter Pan coll...
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DescriptionThe Francie Blouse is beautifully crafted in our Mini Daisy embroidered cotton. Featuring a soft and billowy silhouette with full length...
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Description: The Francie Blouse is beautifully crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. Featuring a soft and billowy silhou...
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